Inclusief tactiel grafisch ontwerp

Gepubliceerd:

In 2017 werd ik uitgenodigd om te spreken op de internationale conferentie 'Tactile Reading' in Stockholm, 5–7 april. Meer dan 50 experts van over de hele wereld presenteerden hun werk en studie op het gebied van braille en voelbare tekeningen.

Relief Printing Tests

Drukproeven van tactiele ontwerpen met gebruik van verschillende materialen en druktechnieken.

In 2014 heb ik Braille Dots opgezet, een platform gericht op het onderzoeken en het initiëren van projecten, om het gebruik van braille en tactiel ontwerp te bevorderen. Braille is net zo ‘normaal’ en belangrijk voor taalontwikkeling van blinde kinderen als gedrukte tekst is voor ziende kinderen. Bovendien kunnen voelbare tekeningen worden gebruikt om de schriftelijke informatie te verrijken en ondersteunen. Als ontwerper en moeder van een blinde dochter ben ik kritisch over de enigszins klinische manier waarop braille en tactiele tekeningen al te vaak vaak worden ‘geproduceerd’ in plaats van actief te worden meegenomen in een ontwerpproces.

We leven in een wereld van woorden en geluiden, geuren, kleuren, lijnen, patronen en texturen. Door een breed scala aan grafische technieken en materialen te onderzoeken en te testen, is het mogelijk om nieuwe, rijke multi-sensorische 2D- en 3D-vormen te ontwikkelen die toegankelijk, aantrekkelijk en stimulerend zijn voor iedereen. Kortom, maak ontwerpen die educatief zijn, leuk om te gebruiken en die tactiele vaardigheden, taalontwikkeling en sociale interactie kunnen stimuleren.

Het volgende is een overzicht van mijn presentatie over ‘Inclusive Tactile Design’ met voorbeelden van mijn eigen werk. Het overzicht is alleen in het Engels beschikbaar. 

Ann Giving Presentation

What is the value of design?

“The only important thing about design is how it relates to people.”

Victor Papenek (1927-1998) designer and educator.

Victor Papenek was an advocate of socially, morally, ecologically responsible design, who challenged our throwaway society. He believed that design is an innovative and creative process with the potential to transform societies and enhance human well-being. He has been a great inspiration to me.

Form and function

  • Magnifying Typography

    User testing: magazine designed for readers with a visual disability.

  • Communication Sketch

    Prototype: communication system for children with a visual disability (and ASD).

  • Test Illustration

    Testing: pop-up illustration of stairs for a children’s tactile book.

Design to fulfill a real need

This is a ‘function complex’ showing the six evaluative criteria for design, based on the one in Victor Papenek’s book, ‘Design for the Real World’.

Design Function Complex
  • Design to make a difference, fulfill a real need whether communicating an idea, structuring (complex) information, telling a story, or creating a product, etc. 
  • Find the right balance between intellect and intuition.
  • Everyone can contribute to a design.
Handmade Cart 1

A bespoke cart made by a carpenter with a visual disability. It’s used in a children’s tactile story book.

What is inclusive design?

Inclusive design takes into account diversity with respect to ability, language, culture, gender and age. 

  • Recognize diversity and uniqueness.
    Mass solutions don’t work well. Diversity supported design is best achieved through flexible adaptable systems such as webdesign or bespoke manufacturing where ONE size fits ONE.
  • Inclusive process and tools.
    Work with multidisciplinary design teams and make them as diverse as possible, including those for whom the designs are intended. Work together and share ideas, don’t be weighed down by experience and conventions. Engage with the audience and test design solutions.
  • Broader beneficial impact.
    Trigger a cycle of inclusion: others can potentially benefit from inclusive design solutions (text messaging, audio books, subtitles, etc).

“Inclusive design means making something valuable, not just accessible, to as many people as we can. If you like, inclusive design is the means and accessibility is the end - it's just that you get a lot more than just accessibility along the way.”

Heydon Pickering, accessibilty consultant, interface designer and writer. Quoted from his book ‘Inclusive Design Patterns: Coding Accessibility Into Web Design’.
Toy Like Me

© ToyLikeMe from Rebecca Atkinson and Karen Newell who campaign for a positive representation of disabilities in toys.

Why use inclusive design?

  • Inclusive design enables everyone to participate equally, confidently  and independently in everyday activities.
  • Celebrate diversity of people, break down barriers and exclusion. In doing so we often achieve superior solutions that benefit everyone. Elise Roy (disability rights laywer who also studied social design) is convinced that we all benefit from ‘design thinking’. Text messaging was originally designed for deaf people. 
  • Now that screens are used extensively, tactile stimulation is more important than ever for ALL young children. 
  • Appeals to larger ‘audience’: benefit socially and cognitively, encourage inclusion, interaction, awareness. 
  • By creating inclusive designs for a larger audience and in more languages it should be possible to work with more partners, generate good budgets and fund more projects. 
  • Segregated design solutions are not sustainable socially or economically.

The design process

There is a unique relationship between content and form. Concepts of functionalism and aesthetics, ethics are combined in an effort to find the right balance.

“The potters clay forms the vessel. It is the space within that serves.”

Lao-tse, Chinese philosopher and writer.
  • Ask the right questions.
    Define the problem by asking the right questions. If you don't do this you won’t have a clear idea of what needs to be designed or how you are going to do this: who-what-why-where-when-how?
  • Multidisciplinary collaborations can increase the quality of designs. 
    Use brainstorming sessions. The content and context should lead you in the right direction.  
  • Think tactile — design tactile right from the start.
    Many solutions are too visual. Adaptation of existing visual designs are a compromise. Look for different approches to designing tactile. 
  • Research, experiment and make prototypes.
    Continue testing during the different design phases. Modify and develop. 
  • Inventiveness, durabilty, affordability.
    Good design, good production methods and good materials aren’t cheap but don’t have to be expensive either — be inventive and creative with your solutions (work within realistic limitations/constraints).

User testing during the design process

  • Testing Braille

    Testing materials for a tactile book; using a strip above the braille to encourage correct use of the fingers.

  • Testing Tactile Illustration 1

    Tactile illustrations being tested by school children with a visual disability.

Designing with braille and tactile graphics

Braille in particular is often ‘produced’ in a rather clinical, sterile way (as if some kind of penance) instead of being actively incorporated into the design process. 

High quality integrated design

  • Apply high design standards and embrace everyone on equal terms.
    Move away from the idea that braille is old fashioned or some kind of ‘strange code’. Encourage more involvement in designing with braille. Consider braille and tactile graphics to be as ‘normal’ and important as visual communication. 
  • Develop new possibilities by using different graphic techniques.
    Explore the possibilities of commercial braille printers and embossers, jobbing press, offset, digital printing, screen printing with braille inks and textile inks, thermography printing, resin combinations, varnishes, 2.5 D printing, plotters, 3D printing, laser, cutting dies, different kind of embossing dies, etc. Try combining techniques and materials to create designs which communicate in a visual and tactile way.
  • Integration of multisensory forms.
    We have come long way since Johannes Gutenberg printed The Gutenberg Bible 1454/55; the first major book printed using mass-produced movable metal type in Europe.
    Collaborate: multidisciplinary teams can work together to translate our world of words, colours, patterns, lines, textures, objects, sound, photography, film, animation, highly sophisticated digital interfaces ... into rich multisensory forms for all.

Designing with braille

  • Accessibilty Netflix

    Tactile sticker design for Netflix Accessibility, incorporating braille in the logo. 

  • Braille Embossing And Offset

    Promotional card, ‘Braille is essential’.

Unique characteristics of braille and tactile graphics

  • Recognise the unique characteristics of braille.
    Research tactile requirements necessary so that braille is legible: dot size and height, spacing of characters and words and line spacing. Use guidelines for foreign languages (for example U.E.B. is different from Grade 1 braille used in Dutch).
  • Requirements for tactile illustrations or graphics. 
    Use well documented research as a source of information. Embrace differences in approach. Do your own exploration, make sketches and models and above all don’t forget end user testing.
  • Research materials. 
    Research a wide range of materials using different graphic techniques, collate test samples and archive these. This will provide valuable information for yourself and others about the properties of materials and how they can be used. Papers, fabrics, plastics, metals, ceramics, etc.
  • Research graphic techniques. 
    Not only the materials but also the techniques used to produce braille and tactile graphics can have a huge effect on the quality and legibilty. 
  • Adapt your designs and artwork to get the best results.
    For example, a drawing made for swell paper won’t work in the same way for screenprinting or for embossing. By testing you can check the amount to which you might have to compensate for a particular technique. Screenprinted braille is often a bit small because the ink shrinks; this can be accounted for in your artwork. Other materials absorb the dots so that they are not high enough. Some materials and techniques produce very rough braille or graphics which aren’t very pleasant or easy to read.
  • Example: testing paper for printing braille. 
    I asked a group of braille readers to test a whole ranges of papers for both printing and embossing braille. One of the most striking comments was ‘its rough smooth’, a contradiction in terms but spot on. The paper was beautifully smooth but this didn’t have a flowing effect when reading the braille; valuable information for the designer.
  • Missed opportunities. 
    For several years I have been documenting the use of braille in combination with print (noneducational use) and have come across the most hilarious blunders. It’s as if braille has been added as an afterthought, used as decoration or simply incorrectly. I have examples of braille which has been enlarged (for giant-sized fingers), reduced (eeny meeny braille), stretched, condensed, flattened (inappropriate printing technique or binding method), uncomfortable to touch, without punctuation, even upside down!!

Research

  • Testing Tactile Drawings

    Comparing tactile drawings of a spider; this provides valuable feedback.

  • Paper For Braille

    Braille reader during a paper testing session.

  • Braille Magnified

    Using a magnifier to inspect different papers after being embossed with braille.

Multisensory approach to design

Designs will be more accessible, appealing and stimulating when combining more ‘channels’ to convey information: touch, sight, hearing, taste and olfactory. 

  • Hightened senses. 
    Exploit increased abilities in the senses such as advanced tactile skills or strong auditory skills and memory. Identify aspects that could be overlooked and make use of these to create richer designs. 
  • Be inventive. 
    What is the relationship between how somethings looks or feels to how it sounds or smells? Make clever use of a wide range of materials, shapes, techniques to offer multisensory clues needed to understand a concept, support a story or enhance an experience.

Actively engaging young pupils

  • Multisensory 1

    Two young school children having fun testing a prototype for a children’s tactile book.

  • Multisensory 2

    The book comes with 3D items: a magic wand and a beachball which can be blown up then deflated.

Inclusive design for children’s stickers

  • Inclusive design.
    Integrating braille and large type with brightly coloured embossed images. The stickers, as trivial as they might seem, are a good example of how it is possible to design something well for both sighted and visually impaired children.
  • Tactile stickers with braille. 
    They are educational and fun to use by ALL children in school or at home, encouraging tactile exploration, language skills and social interaction.  
  • Development, prototypes, testing with children and evaluation.
    Testing initial drawings and adapting these drawings to a specific printing techniques using extra deep engraving. Balance between lines and filled shapes. Distance and position of braille (slight enlargement to accomodate for dot reduction). Craftsmanship required to reach 0,8 mm or higher embossing.
Tactile Stickers

Children’s tactile stickers.

Beyond the dots and lines …

Typography as a tool of communication is still evolving. Designers are always looking for new and interesting ways to convey information or express an idea or an emotion through typography.

How can we add more dimensions to designing with braille and tactile graphic elements?

  • Expressing emotion through use of a particular typeface. 
    Can we do this with braille? Can we add more layers of meaning or expression to the actual braille dots?
  • Creating visual rhythms in language using typography. 
    Is it possible to create meaningful tactile rhythms with braille? 
  • Integrating typography with illustrations, photography and film to convey a particular message. 
    Can we do this with braille and tactile graphics? How can we use technology to integrate braille and tactile graphics with 3D forms and sound?
Patterns Braille 1

Auteur

Ann M. Conefrey
Ann M. Conefrey

Grafisch Ontwerper